The Senator Group - Desk animations

Graitec design and visualisation department were tasked with creating ten animations for Senators desk range. As an existing customer we gave The Senator Group a very competitive rate for the completion of the project.

We were provided with mechanical models which we imported in 3DS Max, this process converted the solid model into meshes and enabled our team to start animating. We also had to apply new materials and maps to get a high quality realistic finish.

The brief was for five sales animations and five instructional videos. The sales videos showed a quick animation of the desk building up and back down again, we rendered these videos in a photo real style using the mental ray render engine.

The instructional videos were to give a step by step guide of how the desks are assembled. We showed every bolt being inserted and even used a drill to drive in the bolts and screws to the desk. We rendered these instructional videos with a cell shaded style. All the videos were assembled and rendered with Autodesk 3DS Max 2015 and the each video was put through post production using Adobe after effects and Adobe Premier.

If you require a product or instructional animations creating for your marketing material or website please contact us on 02380 661616.

Check out our GraitecStudio YouTube channel for other videos! 

James Wood
Professional Services Manager
Design & Visualisation

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